The long-anticipated reveal of Allu Arjun’s 22nd cinematic venture has finally arrived, bursting onto the scene like a supernova. As the Icon Star celebrates his birthday today, Sun Pictures seized the moment to unveil their spectacular partnership with the pan-Indian actor. Marking director Atlee’s 6th foray into filmmaking, this project promises to be a spectacle of epic proportions.
“Magic with mass and a world beyond imagination! Teaming up with Atlee garu for something truly spectacular with the unparalleled support of the banner,” the Icon Star wrote on X. The phrase “A world beyond imagination” points to a realm so wondrous and unconventional that it defies human capacity to fully conceive.
Magic with mass & a world beyond imagination! #AA22
Teaming up with @Atlee_dir garu for something truly spectacular with the unparalleled support of @sunpictures pic.twitter.com/mTK01BVpfE
— Allu Arjun (@alluarjun) April 8, 2025
In the announcement video, Mike Elizalde, a Mexican-American special make-up effects artist, is heard saying that the script is unlike anything he has heard before. “It is seriously the best of the best of what I would ever want to create,” he adds. Justin Raleigh, an American make-up artist, is wowed by the creative potential offered by the movie.
William Wright Anderson, who has previously worked on Atlas (2024), Prabhas’ Kalki 2898 AD (2024) and Guardians of the Galaxy Vol. 3 (2023), leads the Lola Visual Effects. “I can’t wait to see what his (Atlee’s) vision does. The story is unbelievable,” he adds.
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