YVS Chowdary reveals the real struggle behind his success

YVS Chowdary About Ram Pothineni-About Devadas

Famous director Yalamanchili Venkata Satyanarayana Chowdary, commonly referred to as YVS Chowdary, is famous for his directional skills and the launch of well-known actors like Ram Pothineni and Sai Dharam Tej to the Telugu film industry.

With his formal announcement, YVS Chowdary came forward to interact with Telugu media. While he discussed the launch of the great-grandson of legendary actor & Ex-CM- NTR, he also spoke his heart out, on the struggles as a filmmaker.

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“All of the success I achieved, is a mere result of my constant efforts. I never had success easily. But, I didn’t give up”, YVS explained.

Quoting an instance when he had put all his properties at stake, YVS Chowdary said, “When Ram Pothineni’s Devadas was released, all my properties were at stake. I had sold of my mother’s, my wife’s and also my mother-in-law’s jewels for the movie.”

“When the movie was released, it didn’t fetch any viewership,” he continued to explain. Lawrence’s “Style” hit me in the face the following day since it was such a commercially successful film. ‘Chukkallo Chandrudu’ followed, starring the then-hot Siddharth. Venkatesh’s “Lakshmi” appeared next. When commercial films were released one after the other, my film was all but lost.”

“I had a task in mind. I went about promoting my movie in the towns. I tried to trick the audience into thinking that Devadas was doing really well. Four weeks after the film’s premiere, all of these efforts were rewarded. According to YVS Chowdary, “Devadas had a theatrical run of 175 days in 17 theaters.”

YVS Chowdary is being lauded for demonstrating much efforts and also coming out openly about his struggles as a filmmaker.

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