For many years, it has been felt by film industry persons (especially producers and distributors) that reviews have to come with a cooling-off period. In the age of print media, till about late 2000s, reviews would be published after a week of theatrical run. In the age of digital media, reviews are instant.
Shouldn’t movies be allowed to breathe when crores of investments are at stake? In the age of multi-lingual releases, audiences think differently in different parts of the country. A movie might be loved by the Hindi audience more than the Telugu audience.
Unprofessional content creators:
With instant reviews, especially on YouTube (where the competition among digital reviewers is cut-throat), nuance has gone missing. YouTube reviewers tend to use exaggerated and reckless language when they don’t like a movie. Unprofessional language (like the use of ‘rod’ and ‘gunapam’) and extreme words like ‘torture’ are used for every other movie. But the audience don’t hold such extreme views about most movies. They sit back, relax and watch movies at their own pace. Even if a movie doesn’t work for them, they sometimes say, “It made for a time pass watch”. Or, “It could have been better. That’s fine, I didn’t expect much from it.” So many films that are panned by YouTubers are accepted by the OTT viewership.
Frustrating levels of spoilers!
Some YouTube reviewers are notorious for giving away spoilers. They dissect whole scenes. The climax, twists (if any) and the flashback are discussed in their reviews. Thousands and lakhs who listen to their reviews have no fun exploring movies after listening to every important plot point. Where is the excitement left for the audience?
Reviewers have to hold themselves back at least for the first weekend, especially if they have the urge to reveal spoilers. When hundreds of crores are at stake, it is unethical to make spoilers accessible to your subscribers.
It makes sense to postpone reviews for another reason. In the old days, film reviews used to be profound because film critics gave themselves enough time. In today’s age of YouTube, X and Live Updates, there is no mental space for reviewers to absorb content. Many times, reviewers themselves process a movie differently on rewatch.
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