Recently, Jr NTR successfully obtained a protective order from the Delhi High Court regarding his personality rights. This legal win ensures that the actor’s name, image, voice, and other identifiable traits cannot be used for commercial purposes without his explicit consent.
The decision comes at a critical juncture where the rise of AI-generated content and deepfakes poses a growing threat to public figures. By securing these rights, Jr NTR joins a selective group of Indian icons, such as Amitabh Bachchan and Megastar Chiranjeevi, who have sought judicial intervention to prevent the unauthorized exploitation of their "persona" by third parties.
Expressing his gratitude on social media, the RRR star thanked the court for recognizing the importance of privacy and identity in today’s age. He specifically lauded his legal counsel—Supreme Court Advocates Dr. Balajanaki Srinivasan and Dr. Alka Dakar, alongside Mr. Rajender and the Rights & Marks team—for their "dedicated legal support" and "steadfast" commitment to the case.
This ruling reinforces Jr NTR’s control over his personal brand.