Court Protects Chiranjeevi's Personality Rights, Bars Unauthorized Use of Name, Image, and Voice

The City Civil Court Hyderabad has granted an ad-interim injunction protecting Chiranjeevi's Personality Rights. The order restrains multiple named parties and in general, any person, from infringing upon Chiranjeevi s personality and publicity rights, including the unauthorised commercial use of his name, image, voice, and other recognisable attributes. Chiranjeevi sought the court s intervention to stop widespread unpermitted usage of his identity on merchandise, online platforms, and through the application of artificial intelligence technologies. The court recognised Chiranjeevi as one of the most iconic personalities in the Indian film industry, whose reputation and public esteem have suffered due to the defendant parties actions—specifically naming, imaging, video-memes, and merchandise sales without consent. The order emphasises that such exploitation and misrepresentation, especially through digital and AI mediums, pose severe, irreparable harm to Chiranjeevi s reputation and economic interests. Any infringement of personality or publicity rights, or acts of defamation, will unleash severe consequences under both civil and criminal law. All persons and entities including but not limited to television channels, digital platforms and media organizations are expressly cautioned that direct or indirect use, misrepresentation, or distortion of Chiranjeevi s name, image, voice, likeness, or personality attributes for the purpose of increasing viewership, enhancing TRPs, or deriving any commercial or reputational benefit, without explicit written consent, will be met with the strictest remedies available under law, ensuring robust enforcement of rights and protection against reputational harm. Chiranjeevi is currently doing Mana Shankara Varaprasad Garu and Vishwambara , which will hit the screens for Sankranthi and Summer 2026, respectively. Also Read : The Girlfriend trailer: This love story is going to be a reality check Shiva changed the course of Indian cinema: Allu Arjun