Classic Strategy for 'War 2' song of Jr NTR, Hrithik Roshan

In a move reminiscent of his past successes, producer Aditya Chopra is bringing back his Kajra Re and Kamli music strategy for War 2 . This approach involves a carefully controlled release of promotional material related to the Jr NTR-Hrithik Roshan song to maximize theatrical impact. Instead of releasing the full song featuring the much-awaited dance-off between the two heroes, Yash Raj Films will only drop a brief glimpse of the number this week. The full sequence will be reserved exclusively for the big screen, a tactic designed to drive audiences into theaters. This strategy echoes the success of Kajra Re from Bunty Aur Babli and Kamli from Dhoom 3, where the songs' full impact was first felt by audiences in theaters. Meanwhile, in a recent interview, Jr NTR spoke of the three factors that drove him to do War 2 . Definitely, the script was the first reason. I was also attracted to its potential and my excitement to work with Hrithik Roshan sir, the Aravindha Sametha actor told Esquire, a magazine. War 2 is slated to be released in theatres on August 14th . The film is directed by Ayan Mukerji. Also Read : The Raja Saab 2: New subject, new characters Three factors that pushed Jr NTR to embrace War 2