Filmy folks know Rana Daggubati tied up with the popular Amar Chitra Katha Book House, to set up a Amar Chitra Katha (ACK) Learning Centre in his home production house, the Ramanaidu Studios. Rana is now promoting the habit of reading among the common man by starting a #ReadingIsGoodChallenge.
Rana took to his Twitter and nominated his close friends Karan Johar, Shobu Yarlagadda and Ram Prasad for this challenge. The Rana-ACK tie up is an ambitious project to inculcate the interest of reading the indigenous stories of India published by Amar Chitra Katha, among the current generation.
In April 2019, Rana Daggubati formally announced his tie up with Amar Chitra Katha and Kishore Biyani of the Future Group to come up with the idea.
Rana is proving he a master Strategist in whatever he takes up indeed!
Thank you for nominating me,#ReadingIsGoodChallenge accepted!
Here is the book I will be reading this month! What do you pledge to read?
— Rana Daggubati (@RanaDaggubati) May 15, 2019